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LUQUE, Paraguay -- Sake is perhaps more Japanese than the world-famous sushi. It's brewed in centuries-old mountaintop warehouses, savored in the country’s pub-like izakayas, poured during weddings and served slightly chilled for special toasts. The smooth rice wine that plays a crucial role in Japan's culinary traditions was enshrined on Wednesday by UNESCO on its list of the “intangible cultural heritage of humanity." At a meeting in Luque, Paraguay, members of UNESCO’s committee for safeguarding humanity's cultural heritage voted to recognize 45 cultural practices and products around the world, including Brazilian white cheese, Caribbean cassava bread and Palestinian olive oil soap. Unlike UNESCO’s World Heritage List, which includes sites considered important to humanity like the Pyramids of Giza in Egypt, the Intangible Cultural Heritage designation names products and practices of different cultures that are deserving of recognition. A Japanese delegation welcomed the announcement in Luque. “Sake is considered a divine gift and is essential for social and cultural events in Japan,” Kano Takehiro, the Japanese ambassador to UNESCO, told The Associated Press. The basic ingredients of sake are few: rice, water, yeast and koji, a rice mold, which breaks down the starches into fermentable sugars like malting does in beer production. The whole two-monthlong process of steaming, stirring, fermenting and pressing can be grueling. The rice — which wields tremendous marketing power as part of Japan's broader cultural identity — is key to the alcoholic brew. For a product to be categorized Japanese sake, the rice must be Japanese. The UNESCO recognition, the delegation said, captured more than the craft knowledge of making high-quality sake. It also honored a tradition dating back some 1,000 years — sake makes a cameo in Japan’s famous 11th century novel, “The Tale of Genji,” as the drink of choice in the refined Heian court. Now, officials hope to restore sake's image as Japan's premier alcoholic drink even as the younger drinkers in the country switch to imported wine or domestic beer and whiskey. “It means a lot to Japan and to the Japanese,” Takehiro said of the UNESCO designation. "This will help to renew interest in traditional sake elaboration.” Also, Japanese breweries have expressed hope that the listing could give a little lift to the country's export economy as the popularity of sake booms around the world and in the United States amid heightened interest in Japanese cuisine. Sake exports, mostly to the U.S. and China, now rake in over $265 million a year, according to the Japan Sake and Shochu Makers Association, a trade group. Japan's delegation appeared ready to celebrate on Wednesday — in classic Japanese style. After the announcement, Takehiro raised a cypress box full of sake to toast the alcoholic brew and cultural rite.Cart.com Partners With Greenwing Technology to Revolutionize E-Procurement for Institutional Buyers 12-26-2024 11:06 PM CET | Business, Economy, Finances, Banking & Insurance Press release from: Getnews / PR Agency: White Label SEO Firm Image: https://www.globalnewslines.com/uploads/2024/12/1735215457.jpg Cart.com, a leading provider of unified commerce and logistics software and services, has teamed up with Greenwing Technology, a pioneer in punchout integrations, to make e-procurement [ https://www.greenwingtechnology.com/eprocurement-solutions/ ] easier and more efficient for institutional buyers like universities, government agencies, and large corporations. By combining Cart.com's robust B2B Commerce Platform with Greenwing Technology's advanced punchout integration, this collaboration enables suppliers and distributors to directly connect with buyers' e-procurement systems. Popular platforms such as SAP Ariba, Coupa, and Jaggaer are now seamlessly supported, making procurement workflows faster and easier for everyone involved. How the Integration Benefits Businesses For Suppliers Using Cart.com's Platform:Suppliers gain powerful tools to streamline operations and reach more customers, including: * Direct Integration: Automatically connect to buyers' e-procurement platforms, ensuring real-time product availability and accurate pricing. * Automated Workflows: Simplify the purchasing process from start to finish, reducing errors and saving time. * Scalability: Support a wide range of e-procurement systems, making it ideal for businesses of all sizes. For Institutional Buyers:Buyers benefit from a streamlined procurement experience that improves compliance, enhances transparency, and simplifies purchasing. With these capabilities, suppliers can easily meet the unique requirements of institutional buyers, unlocking new business opportunities and building stronger partnerships. Innovation Driving Growth This integration highlights the shared commitment of Cart.com and Greenwing Technology to innovation and operational excellence. By automating and simplifying the e-procurement process, businesses can enhance their capabilities, reduce inefficiencies, and stay competitive in a fast-evolving market. "We're excited to partner with Greenwing Technology to make e-procurement easier for our customers," said Jack Cravy, VP of B2B Commerce at Cart.com. "This integration streamlines the buying process, saves time, and opens up new opportunities for suppliers to work with large organizations. It's all about making B2B commerce simple and efficient." Whether you're a supplier looking to grow or a buyer aiming for a smoother procurement process, this collaboration is designed to create value for everyone. For more information about Cart.com's B2B Commerce Platform or Greenwing Technology's punchout integrations, visit Cart.com [ http://cart.com ] and Greenwing Technology [ https://www.greenwingtechnology.com/?gad_source=1&gclid=Cj0KCQiAgJa6BhCOARIsAMiL7V9lGoClnLNJGyXf959eefcbTYt9tdeKEQQH513OtaciSl6moGoeg1IaAqE-EALw_wcB ]. Location: https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3070.433402872646!2d-75.74060140000002!3d39.6849583!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c6fd3f0ada4b95%3A0xf9fc566a06290e11!2sGreenwing%20Technology%2C%20Inc.!5e0!3m2!1sen!2sus!4v1734538737102!5m2!1sen!2sus " width= About Greenwing Technology Greenwing Technology is a leading Punchout Catalog and eProcurement service provider with 15+ years of industry expertise. Our integrations connect 25+ supplier e-commerce systems with 130+ buyer eProcurement platforms through a simple, cloud-based solution. Greenwing Technology offers Punchout Catalog Integrations, electronic Purchase Orders and Invoicing, Advanced Shipping Notices (ASN), and eQuote capabilities on a cloud-based system. Media Contact Company Name: Greenwing Technology, Inc. Contact Person: Jessica Smith Email: Send Email [ http://www.universalpressrelease.com/?pr=cartcom-partners-with-greenwing-technology-to-revolutionize-eprocurement-for-institutional-buyers ] Phone: 1-877-415-3237 Address:314 E Main St Suite 401 City: Newark State: DE 19711 Country: United States Website: https://www.greenwingtechnology.com/ This release was published on openPR.As TikTok bill steams forward, online influencers put on their lobbying hats to visit Washington
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